Ethical Standards & Practices: CNS-SEO Pledge

At CNS, our SEO efforts will be focused on the following objectives:

Our clients

• To educate our clients about the purpose and goal of SEO.
• To tailor our SEO approach to each client’s online service/product.
• To create and maintain "Content Pipelines" for each client, allowing for open and consistent exchange of information pertinent to the client’s site.

 

Our clients’ target audience

• We understand that our clients’ businesses depend on whether or not Internet users can easily visit and utilize our clients’ websites…
• To that end, one of the goals of SEO is to add content and content-related features that add value to our clients’ websites – if users can’t find a website, or find the information there to be of poor quality, they will not give their business to the website and will not refer the site to others

 

Search Engines

• SEO stands for "Search Engine Optimization" – the overall purpose of the SEO team at CNS is to optimize each client’s site so that it is not only user-friendly, but search engine-friendly.
• Why? Search engines determine what web pages to post in the results for users’ search queries, thereby effectively controlling the amount of "traffic" any given site will receive. Search engines also have the power to "blacklist" or ban a given site if they suspect that the site has used unethical practices for the purpose of "tricking" a search engine into giving it higher rankings despite its poorly-written or irrelevant content.
• For that reason, CNS will only use "ethical" SEO practices as established by search engines and considered viable to search engine algorithms.

 

What SEO-related techniques are considered ethical and unethical?

The following SEO techniques are considered "ethical". They are favored by search engines’ algorithms, contribute positively to page rankings and serve to improve site integrity and web rankings over time.

These are the techniques utilized by the CNS-SEO Team:

• Optimization of existing Web pages (meta tags, URLs, and content).
• Organic link building with related, relevant Web sites.
• Continuous research on changes and updates from leading search engines such as Google, Yahoo and MSN.
• Template optimization
• Refining keyword targeting via content
• Optimizing and distributing press releases
• Fixing overwrites
• Suggestions creating viral linking campaigns
• Conducting back link analysis on competition and soliciting links
• Blog marketing
• Social media creation and promotion
• Conversion analysis
• Regular updating of training-SEO reports, tools and resources, to allow for constant innovation and creativity within the parameters of ethical SEO methods

 

The following kinds of SEO-related techniques are considered "unethical", and are thereby not utilized by CNS-SEO.

(The use of these techniques often compromise the integrity of a given website, offers no long-term results, and puts a site at great risk of being "blacklisted" by search engines.)

• Automatically generated doorway pages
• Cloaking and false redirects
• Keyword stuffing
• Hidden text or hidden links
• Pages loaded with irrelevant words
• Duplicated content on multiple pages
• Misspelling of well-known Web sites
• Unrelated and centralized link farms
• Other methods that try to trick search engines

It is important to remember that search engines are constantly improving their methods of indexing and ranking web pages. Due to the vast (and ever increasing) size of the Internet community, however, searcj engine crawelers often take a long time to visit and index (or re-index) every newly created or updated page posted on the Internet. For this reason, actual results with regards to SEO-related work takes time to achieve. However, once positive results are seen, they are likely to be longer-term and stronger over time than the type of temporary and fleeting results sometimes achieved by "unethical" SEO methods.